Last updated: 2025

This Privacy Policy explains how Rod Maxfield, DDS (“we,” “us,” or “our”) collects, uses, shares, and protects information when you use our website or interact with our practice. It also includes a summary of our HIPAA-related practices. If you have questions, please contact us using the information at the end of this page.

What this policy covers

  • Our website and any forms you submit to request appointments or contact us
  • Communications we send (emails, texts, calls) related to scheduling or care
  • A high-level summary of our HIPAA privacy practices in the dental office

This policy does not replace the detailed Notice of Privacy Practices required by HIPAA. Our full HIPAA Notice is available at our office and upon request.

Information we collect

  • Information you provide: name, contact details, appointment requests, and messages you send us.
  • Technical data: IP address, device and browser type, pages visited, and referring URLs (via standard server logs and analytics tools).
  • Cookies and similar technology: used to operate and improve the site, remember preferences, and measure site performance.

We do not knowingly collect information from children under 13 through the website. Parents or guardians who believe a child has submitted information should contact us to request deletion.

How we use information

  • To respond to your requests, schedule appointments, and communicate with you
  • To operate, secure, and improve our website and services
  • To comply with legal obligations and protect the rights, safety, and property of our patients and practice

How we share information

We may share information with:

  • Service providers who support our website, communications, or practice operations (for example, hosting, analytics, email/SMS, and forms processing). These parties are required to protect your information and may only use it to provide services to us.
  • Other parties when required by law, regulation, subpoena, or court order
  • Another dental provider or specialist at your request or as permitted or required for your treatment

We do not sell your personal information.

HIPAA summary (patient health information)

When we create, receive, or maintain your protected health information (PHI), we follow the Health Insurance Portability and Accountability Act (HIPAA) and applicable state laws. In general, we may use and disclose PHI for:

  • Treatment: coordinating or managing your care and communicating with other providers
  • Payment: submitting claims and obtaining payment for services
  • Healthcare operations: quality assessment, training, and administrative activities

We will obtain your authorization for uses and disclosures not described in our HIPAA Notice of Privacy Practices. You have rights to access and request corrections to your record, to request restrictions, to receive an accounting of certain disclosures, and to receive a paper copy of our HIPAA Notice. Our full HIPAA Notice describes these rights and our duties in detail and is available at our office and upon request.

Data security

We use reasonable administrative, technical, and physical safeguards to protect information. No system can be guaranteed to be 100% secure; please use caution when sending sensitive information online.

Your choices

  • You can disable non-essential cookies in your browser settings.
  • You may request that we update or delete information you provided through the website.
  • You can opt out of non-essential communications by following instructions in our messages or contacting us.

Retention

We keep information as long as needed for the purposes described above, to comply with legal obligations, resolve disputes, and enforce agreements. Health records are retained in accordance with HIPAA and state law.

Our website may link to third-party sites or services. We are not responsible for their content or privacy practices. Please review their policies.

Changes to this policy

We may update this policy from time to time. The updated policy will be posted on this page with a new effective date.

Contact us

Rod Maxfield, DDS 31 West 100 South Suite A Pleasant Grove, UT 84062 Phone: (801) 785-2631 Email: info@rodmaxfielddds.com (for general inquiries only—do not send sensitive health information by email)